NBCNEWS Soon MasterCard customers will be able to use fingerprints, wearable devices to detect things like heartbeats, and even selfies to confirm purchases online. This news is just the latest in gadgetry coming right out of Barcelona at the Mobile World Conference. Ann Cairns, the head of international markets for MasterCard has said, “biometric checks have been trialed in the US and now the company will begin launching these checks in the UK very soon”. According to a survey by MasterCard, 53 percent of shoppers forget passwords at least once a week, wasting more than 10 minutes to reset their accounts and leading to a third of shoppers abandoning their purchase.
No really, people now can take selfies for a legitimate reason. Does anyone see any issue with this? At first glance it seems like a great idea- especially with the crazy statistic that over fifty percent of people forget their passwords in a week; but I have a feeling like this could be abused. Fingerprint scanners seem legit, I use mine all the time to unlock my iPhone and get into my mobile banking; although it is kind of sketchy that companies now have your fingerprint in storage (not that mines not already with the 5-0 anyways. What about this facial recognition software? Facebook has already invested a ton into this new technology and it’s kind of freaky how much it works- ever notice how Facebook knows who to tag in your photos? What about if you had a photo of someone and you used it to confirm purchases? Still this idea of companies knowing your face, fingerprints, and overall life and selling this data to other companies to target you seems too much for me. It’s like Minority Report and I don’t know if I’m ready to deal with that.