Tag Archives: CEA

Marta Alonso; Redefining Modern Marketing

Martha Alonso
Likewise with men, there are many women in this world that find a profession, become proficient, and pursue a successful career; however, there a select few that redefine what a profession is by becoming an entrepreneur. Marta Alonso is a woman from Spain who I would clarify as redefining. From the beginning, Marta has chosen her own path to success- bouncing from positions and companies to pave her own path. Starting at small marketing firms eventually becoming employed at one of the largest with HP, to creating massively viral social media accounts- Alonso now is the owner of a marketing management team of only 3 with renowned success.

In today’s day and age, changes to the marketplace occur every year, if not every couple of months. Just in the last ten years, there has been a massive switch from the traditional style of entertainment and news consumption; changing from predominant medium television to the now highly connected mobile world of today. While the younger generations are more in tune with this switch than that of older generations, everyday more and more adults are learning of new forms of technology and what can be accessed with them. Not only is the usage of mobile data growing, but what is viewed is shaking up many industries including the entertainment business, news networks, sporting clubs, and especially advertisers who market through each of these pathways. Instead of watching mainstream films, or listening to networks delivering bias news presentations- consumers are beginning to receive their content through other means, means which they prefer and can relate to; other citizens creating user-generated content.

Personally, I receive news from apps and sites like Snapchat, Instagram, YouTube, and Twitter, while also listening to podcasts like Barstool Sports and Philip DeFranco. Thousands of users of these services have found success from delivering their own content which apparently is more accepted than traditional sources. It has taken years for major companies to figure this out, and now they are turning initiatives towards these alternative outlets- especially Advertisers; however, their major problem is learning the most effective way of targeting consumers and finding the best producers to fulfill their needs. This is where Alonso comes in.

Marta has found continued success in finding outlets for companies and developing strategies to garnish loyal consumers and profits. I believe where Marta first understood the power of social media and user generated content with her creation of IGers– the Instagram account. Here thousands of users were able to connect and share stories of their passions, attracting tens of thousands with similar thought patterns. Users were even able to come together and meet locals who were connected in these groups as shown in THIS VIDEO HERE. IGers has grown in size to now being featured in over 50 cities with hundreds of thousands of followers in each account.
Marta has encouraged companies to change the way they market themselves online like the Catalonia Website. Instead of an uninspiring, confusing site, Marta has used her eye for creativity and found a more efficient, profitable, and fun way to showcase the city- using generated content of real people with their real stories.

😜🍾 Batuar Dinner  #smiletolife

Today, Alonso runs a 3 person company called CircleLine where she continues to help companies found the best way to market themselves to their target populations. When asked about the power of social media, Marta replied, “the younger generations are using these platforms to not only connect with people, but learn about the world, and their communities. The old ways of doing this are not as prevalent in their lives as the older generations once were”. While she believes Instagram is a very powerful tool to reach consumers and sell products, Facebook triumphs all. It controls Instagram, Whatsapp, and with Instant Articles coming into development, sources of news can now be accessed there.

Overall, Marta is an amazing inspiring woman. Her efforts to find her passion of creativity have never failed her yet. While there have been some bumps in the road, like many career paths, Marta has used them as lessons instead of road blocks. For business inquires you can find Marta Alonso here or through her social media accounts.
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Exploring Spain; An American’s Experience

Some call Spain the most beautiful country in Europe; from its Mediterranean landscape to its vibrant culture. For an American college student, living in Spain can come as a cultural shock due its its change of pace in the environment. While there is noticeable differences in everyday Spanish and Catalonian life in comparison to what American’s perceive as normal, many will embraced the differences rather than attempting to combat it. Such differences as time, rules of the house, specificity (in regards to many things like directions), personal space, tipping, and how university is set up are just few of the many things any American college student would notice. Getting adjusted to the timing of things should be more difficult to adjust to than dos besos, as it seems as if everything has been pushed ahead two hours (from meals to dancing at discotecas). The following multimedia report is a third-person account of an American student’s experience traveling through the cities of Spain; from Catalonia to the nation’s capital. How he did this was only achievable through the schooling of CEA and its Academic Integrated Cultural Activities Programs- AICAP for short.

The first two weeks of this student’s Spanish travels started in the vibrant city of Barcelona. Bouncing though historical sites sites like Montjuïc, the Gothic Quarters, and even Park Güell, to the more relaxing side of Barceloneta Beach, his eyes were open to views never seen before back in the states. In comparison to the US, monuments can date back to older moments in time- even longer than the entire history of America. The aspects of culture shock as discussed above truly gained shape. Once he was able to comprehend the differences between his native culture and his new environment, the American student felt confident in his upcoming AICAP adventures to Catalonia and beyond. His first stop was northern Catalonia to the land of three cultures; Girona. Alongside the Onyar River, the buildings are all tailored to a specific color which brings out the vibrant nature of the town. Its Muslim, Jewish, and Christian influence can be seen throughout. The narrow streets and segregated neighborhoods, like the Jewish Call streets, based on its history is what truly makes Girona remarkable. The streets of cobblestone were completely empty in this village where siestas are a commonplace. The truly breathtaking monument in the city was the Girona Cathedral, which shows its rich heritage in transitioning from a mosque to an extravagant roman-esc cathedral. The religious influence has toyed with the landscapes and architecture. What remains true, and was more outstanding than in Barcelona, is the presence of independence driven Catalonians. These unforgettable independencia flags rained from almost every window and this is something one should come to expect after learning about where the majority of pro-independence persons reside- outside the major cities.

Continuing in Catalonia was traveling through the wineries of the Penedès region and up to the top of Montserrat Mountain. Catalonia joins the likes of France with their very fine selections of wine and champagne; however, because champagne is only allowed to be made in Champagne, France- Catalonia has branded their own drink called Cava. Here one will learn how Cava is made and also how to drink it! Share cropping is common in Spain, especially in the south, and in Catalonia it is no different. After a drink of Cava and some native Calçots, the students were headed to Montserrat.  With a name derived from the literal meaning serrated mountain, the different rock formations and piles of sediment are truly breathtaking. At about four thousand feet up, one can explore the area, climb the eight stages of life, tour the famous Santa Maria Cathedral, and kissed the orb of the Black Madonna. The vast landscapes varied from what one would be used to in comparison to Barcelona city; but, the values are shared among common folk in the area. Once one travels away from Catalonia towards Spain’s capital it is becomes easier to witness the segregation among all Spaniards. For one, it is close to forbidden to call a Catalonian a Spaniard because they truly believe they are different. From the language to their historical background, Catalans feel that Spain, especially the capital of Madrid is disingenuous. Talking to locals in both areas, there seems to be a true disdain towards one another. While there are some citizens who try and look past the politics of the current situation, many people cannot let go of the independencia movement. Nonetheless, Madrid is a fantastically diverse city. After Madrid, the last AICAP adventure as heads to Valencia- home of the famous paella dish. Immediately what strikes any visitor is the sense of community, the street art, and the passion for food in the area. One more noticeable mural was that of David de Limón’s Los Ninjas which could be found on almost every street corner. He is always seen with a spray can and some sort of symbol in the middle of his chest. The weather here was perfect, partly due to its southern location on the sea. Although Valencia is outside of Catalonia, its language called Valencian is almost exactly like Catalan. Valencia is a city that has many values aligned with Catalonia. Do not forget to check out the city of arts and sciences with its beautiful architecture designed to appear like a ship and sail- oh, and of course the famous seafood paella dish served over a warm skillet of Spanish rice.

In an interview conducted inside of CEA, Juan, a CAE employee who was apart of the committee to bring AICAP to life, was asked questions in regards to culture shock of American students and the values traveling to other locations in Spain can offer. Many of Juan’s answers coincide with the differences noted above. To watch the interview, watch the video below. To any American student who plans on studying abroad to the fruitful country of Spain, there are many things one should anticipate. Cultural differences, changes in landscapes, and contrasting political ideologies. Despite this, nobody should find difficultly adjusting thanks to the personable population of Spaniards and Catalans- just make sure to not get them confused!


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