Likewise with men, there are many women in this world that find a profession, become proficient, and pursue a successful career; however, there a select few that redefine what a profession is by becoming an entrepreneur. Marta Alonso is a woman from Spain who I would clarify as redefining. From the beginning, Marta has chosen her own path to success- bouncing from positions and companies to pave her own path. Starting at small marketing firms eventually becoming employed at one of the largest with HP, to creating massively viral social media accounts- Alonso now is the owner of a marketing management team of only 3 with renowned success.
In today’s day and age, changes to the marketplace occur every year, if not every couple of months. Just in the last ten years, there has been a massive switch from the traditional style of entertainment and news consumption; changing from predominant medium television to the now highly connected mobile world of today. While the younger generations are more in tune with this switch than that of older generations, everyday more and more adults are learning of new forms of technology and what can be accessed with them. Not only is the usage of mobile data growing, but what is viewed is shaking up many industries including the entertainment business, news networks, sporting clubs, and especially advertisers who market through each of these pathways. Instead of watching mainstream films, or listening to networks delivering bias news presentations- consumers are beginning to receive their content through other means, means which they prefer and can relate to; other citizens creating user-generated content.
Personally, I receive news from apps and sites like Snapchat, Instagram, YouTube, and Twitter, while also listening to podcasts like Barstool Sports and Philip DeFranco. Thousands of users of these services have found success from delivering their own content which apparently is more accepted than traditional sources. It has taken years for major companies to figure this out, and now they are turning initiatives towards these alternative outlets- especially Advertisers; however, their major problem is learning the most effective way of targeting consumers and finding the best producers to fulfill their needs. This is where Alonso comes in.
Today, Alonso runs a 3 person company called CircleLine where she continues to help companies found the best way to market themselves to their target populations. When asked about the power of social media, Marta replied, “the younger generations are using these platforms to not only connect with people, but learn about the world, and their communities. The old ways of doing this are not as prevalent in their lives as the older generations once were”. While she believes Instagram is a very powerful tool to reach consumers and sell products, Facebook triumphs all. It controls Instagram, Whatsapp, and with Instant Articles coming into development, sources of news can now be accessed there.