news.com.au -Facebook has a new logo. The new blue wordmark keeps the favicon (that’s the “f” icon you see most often), changes up the “a” and features a rounder, slimmer custom typeface that’s easier to read on small screens. It is, unfortunately, a bit plain. Turns out, that was the idea.
The point of the update unveiled Tuesday was to “modernize” the logo and “make it feel more friendly and approachable,” creative director Josh Higgins told logo blog Brand New. In other words, make it work on mobile. It’s past due. Facebook started considering a new wordmark 2013, eight years after Joe Kral and Cuban Council created the first one with a typeface called Klavika, from Process Type Foundry. The original logo had squared-off letters and thicker strokes. It was designed for a desktop world and evoked a pixelated environment, which harmonized neatly with the Facebook of 2005—but seems dated in our mobile-first world.
“The original is dark, condensed, and compact,” says Eric Olson, who created Klavika and the custom typeface featured in the new mark—including the highly visible Facebook favicon, which will remain the same. “But Facebook ten years ago is very different from Facebook now. Now it owns a fair number of things, so is more of an umbrella at this point rather than an in-the-front logo.” Indeed, Facebook’s in-house designers have been nipping and tucking at the brand’s identity for awhile now to make sure it stays consistent across all of the company’s sub-products. In 2012 and 2013 in particular, designer Ben Barryimposed a set of guidelines onto Facebook’s visual identity to make sure the same favicon could work across many products and devices.
WOW. What a groundbreaking change ZMan. This seriously could not be more exciting. I mean first we have a plain blue logo that worked the part- but now, NOW we have a…plain…blue… logo.
Love the hype that will stir up online solely based on the headline and the company name. Could of easily done this right under everyone’s nose but nahhh, lets get everybody looking to get those stocks right up… I see you zuckerberg.